My Role
UX/UI Designer & Researcher
Duration
6 months
Softwares
Miro, Figma, Photoshop
Furst Pick
Furst Pick
Furst Pick
Furst Pick
This is an app concept created to help pet owners keep track of their pets schedules and book appointments. Booking appointments for pets in new places may make owners feel hesitant. To mitigate this issue, this application provides a user-friendly and trustworthy environment for pet owners.
This is an app concept created to help pet owners keep track of their pets schedules and book appointments. Booking appointments for pets in new places may make owners feel hesitant. To mitigate this issue, this application provides a user-friendly and trustworthy environment for pet owners.
Preliminary view
Preliminary view
Fostering trust, user-friendly, and organized
Fostering trust, user-friendly, and organized
Problem
Problem
Problem
Pet owners tend to feel anxious when booking an appointment with a new groomer or veterinarian. They also tend to have a difficult time keeping track of appointments, especially if they have multiple pets.
Pet owners tend to feel anxious when booking an appointment with a new groomer or veterinarian. They also tend to have a difficult time keeping track of appointments, especially if they have multiple pets.
Solution
Solution
Solution
Solution
A trustworthy booking and scheduling app for pet owners to ensure that their pet is in great care.
A trustworthy booking and scheduling app for pet owners to ensure that their pet is in great care.
Competitive
Analysis
Competitive
Analysis
Competitive Analysis
I conducted a competitive analysis of the existing pet scheduling apps in the market. The table above lists the pros and cons of each competitor. A few commonalities of all apps are listed below.
I conducted a competitive analysis of the existing pet scheduling apps in the market. The table above lists the pros and cons of each competitor. A few commonalities of all apps are listed below.
User Persona
User Persona
User Research
User Research
User Research
Efficient, user-friendly, and easy
Target User: Pet owners with experience in scheduling appointments for their pets. Owners that need of a way to track their pets schedules and want to provide their pet with the best care.
Method (Observation): I individually interviewed multiple pet owners in order to gain knowledge of their experience and hesitations with booking and keeping track of appointments. I made sure to interview a variety of pet owners such as people that own different species or have multiple pets.
Target User: Pet owners with experience in scheduling appointments for their pets. Owners that need of a way to track their pets schedules and want to provide their pet with the best care.
Method (Observation): I individually interviewed multiple pet owners in order to gain knowledge of their experience and hesitations with booking and keeping track of appointments. I made sure to interview a variety of pet owners such as people that own different species or have multiple pets.
Comments
Interviewee Opinions
Interviewee Feedback
Honest Feedback from Our Users
Honest Feedback from Our Users
Costly appointments
Some checkup bills are too costly for me. I want to find a place that is in my price range.
Interviewee #1
Dog Owner
Schedule overlapping
My schedule tends to overlap with open appointments with my current vet and I am scared to book an appointment with a new vet.
Interviewee #2
Cat Owner
Anxious Pet
My bird has anxiety and I want to find a vet that creates a comfortable environment for him.
Interviewee # 3
Bird Owner
Issues with reminders
I always found it difficult to keep track of my pets schedules due to my workload.
Interviewee #4
Multiple Pet Owner
Untrustworthy groomers
I've seen multiple videos of dogs being mistreated by groomers. I want to make sure my pet is safe.
Interviewee #5
Dog Owner
Comments
Affinity Mapping
Affinity Mapping
Efficient, user-friendly, and easy
An affinity cluster was formed to understand usual issues users could encounter, arising from the challenge in the problem statement. A total of 10 categories were established. These groups included: time, cost, informational, experts, scheduling, reviews, interface, personalization, reminders, and mood. The mood cluster signifies the user’s emotion while interacting with the app. The experts cluster points to the user’s confidence in their current vet or groomer avoiding misunderstandings, while the other group titles communicate their own meaning.
An affinity cluster was formed to understand usual issues users could encounter, arising from the challenge in the problem statement. A total of 10 categories were established. These groups included: time, cost, informational, experts, scheduling, reviews, interface, personalization, reminders, and mood. The mood cluster signifies the user’s emotion while interacting with the app. The experts cluster points to the user’s confidence in their current vet or groomer avoiding misunderstandings, while the other group titles communicate their own meaning.
Design Process
Design Process
Starting our visual process….
Starting our visual process….
I began brainstorming multiple pages for the prototype. This involved solving the intricacies of showcasing schedules of diverse pets and devising ways to establish a trust relationship between the pet owner and their vet or groomer.
I began brainstorming multiple pages for the prototype. This involved solving the intricacies of showcasing schedules of diverse pets and devising ways to establish a trust relationship between the pet owner and their vet or groomer.
User Testing
User Testing
Efficient, user-friendly, and easy
Afterwards, I created a paper prototype based on my ideations. Based off of user responses, I was able to narrow things down to a couple of important pages they need in order to reach their goal. After the creation of this low-fidelity, I conducted a user testing in which I had a few target users test out the prototype. Below are the users responses after testing out the low-fidelity.
Afterwards, I created a paper prototype based on my ideations. Based off of user responses, I was able to narrow things down to a couple of important pages they need in order to reach their goal. After the creation of this low-fidelity, I conducted a user testing in which I had a few target users test out the prototype. Below are the users responses after testing out the low-fidelity.
Final Design
Final Design
Final Results
Final Results
I contacted the people I interviewed for this project and had them go through the final prototype. Overall they really enjoyed the outcome! In the future I would make a few more design changes and conduct more user testings to see which style is preferred for my target users.
I contacted the people I interviewed for this project and had them go through the final prototype. Overall they really enjoyed the outcome! In the future I would make a few more design changes and conduct more user testings to see which style is preferred for my target users.
What I Learned
What I Learned
This project has significantly improved my ability to empathize with users. I learned how their involvement, throughout the project, is important to produce the optimal prototype. Concurrently, this project has improved my proficiency in design - a fresh and unique style for me, thus expanding my design versatility.
This project has significantly improved my ability to empathize with users. I learned how their involvement, throughout the project, is important to produce the optimal prototype. Concurrently, this project has improved my proficiency in design - a fresh and unique style for me, thus expanding my design versatility.